Designer Spotlight: Vera Neumann
April 05, 2019
In the 1940s material rationing caused linen to be in short supply; Vera found some parachute silk in a surplus store while looking for alternatives. This event was the catalyst for Vera’s scarf business. The scarves became instantly popular; Vera designs were taken from her paintings; Vera, keeping her signature on the scarves, created the concept of a signature scarf. An entrepreneurial woman, Vera championed branding, her little ladybugs were displayed on her pieces. Vera cross marketed her art, using the same print in garments, table fashion, bedsheets, kitchen accessories, aprons, towels, and more.Subscribe
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