A Bite - Sized Look at Christian Dior’s Post-War New Look
After a years of wartime rationing, of scrimp and save, of fear and force, Christian Dior’s “New Look” brought fashion back to France. Dior launched his collection on February 12th, 1947, to uproarious applause. The “New Look” - dubbed so by Caramel Snow, editor-in-chief of Harper's Bazaar, when she declared "It's such a new look!" - was defined by cinched waists, full skirts, and an extravagant use of fabrics.
Dior continued to receive offers from fashion houses, however he wanted to build his own empire. The success of Balmain’s 1945 launch emboldened Dior, and in December of 1946, he quietly opened his fashion house. For two months Dior worked on his first collection. On February 12th he stunned the world with his “New Look.” The collection was a fresh return to opulence, with sculpted lines, full skirts, wasp waists, and yards and yards of silk.