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Rudi Gernreich

Designer Spotlight: Rudi Gernreich

March 08, 2019

In 1967, Time magazine declared Gernreich to be “the most way-out, far-ahead designer in the U.S.,” and with his innovative, experimental, adventurous designs, it would be difficult to deny that Rudi Gernreich was a designer ahead of his time.

Although high-end, Gernreich created works that were youthful and fun, showcasing his strong understanding of shape, color, form, and the human body. His designs sought to liberate the female form from structured fashion, and to challenge reigning beauty and gender norms.